If you can’t spin a story negative, don’t spin it at all.
“Oil’s poised for an ugly start to 2016: analyst”
This was the teaser to a story in CNBC on-line: “Oil to fall under $30 before rebounding: Analyst”. Of course, this all depends on whether you are buying or selling. Since the vast majority of the world’s population buys oil and oil by-products and does not sell it, I believe a more apt teaser should be:
Oil’s poised for a great start to 2016: Bill Kort
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